When it comes to social media marketing and marketing techniques, we just cannot ignore how important Hashtags have become to help the brand generate more user engagement and grab more attention from their existing and potential customers.
If implemented correctly and strategically, hashtags surely can increase the reach and visibility of a brand. Multiple brands have utilized the power of social media and hashtags to increase their revenues.
Hashtag campaigns have become the new famous marketing strategies and are widely adopted by almost every brand on their social media handles to engage and communicate with their audiences.
If you are a brand and have not utilized hashtags for your social media marketing, you fall behind!
5 Best Hashtag Campaign Examples Conducted By Brands
To motivate you, in this blog, we have compiled a list of the best Hashtag campaigns conducted by different brands on social media and how they helped in increasing the brand’s reach and growth.
Let’s get started!
1. #ShareACoke Campaign By Coca Cola
When we talk about the most successful Hashtag campaigns, it is impossible to forget the ever-famous Share a coke campaign conducted by the famous beverage brand Coca Cola.
The brand started the campaign to increase sales and convince people to share and gift coca-cola to their loved ones.
Apart from this, the brand even launched a website for the users to order coke with a personalized label consisting of the person’s name or mentioning the location.
The campaign garnered millions of views and was backed by celebrities like Selena Gomez, who too promoted the hashtag.
The campaign collected massive amounts of User-Generated Content, which further amplified the campaign’s reach, resulting in a drastic increase in the number of sales, and the number of followers also increased in millions on the social media handles of the brand.
2. #BeyondFiveStars Campaign Conducted By Uber
Uber conducted this Hashtag campaign in 2018. The company motivated its users to compliment the drivers they had rated with five stars on the app using the hashtag #BeyondFiveStars on their social media.
The campaign instantly became viral when the users started complimenting the drivers for their brilliant services. The brand later produced an ad featuring the most highly complimented drivers resulting in an overall increase in the brand’s popularity and social media presence, and visibility.
3. #WorthSaying Campaign By Loreal Paris
This campaign teaches us how touching the emotional quotient of people can make them feel connected to the brand. Just like the brand’s tagline, ‘Because you’re worth it, the brand acknowledged that beauty is not just limited to external presence. It is internal too.
Going by the statement, the brand encouraged women worldwide to participate in the campaign using the hashtag #WorthSaying and posting about issues that are worth saying and matter to them.
The hashtag campaign garnered a lot of attention from women all over the world.
It became so famous that it was supported by celebrities like Blake Lively, Eva Longoria, Jennifer Lopez, and many others who posted using the hashtag and openly voiced their opinions too.
4. #LetsDoLunch Conducted By Domino’s Pizza
This hashtag campaign taught brands about the significance of using promotional offers to up their marketing game.
The famous pizza brand motivated people to tweet using the hashtag #LetsDoLunch, and offered an instant discount to all the users tweeted on Tuesday.
The campaign became quite a sensation on Twitter, and a large number of users participated in the campaign to get an extra off on their pizza. After all, who wouldn’t like an additional discount on pizza?
5. #ShareYourEars Conducted By Disney
It is another example of one of the most successful hashtag campaigns of all time. Disney ran this campaign in collaboration with the Make a wish foundation, a non-profit organization in the United States that aims to fulfill the wishes of children with a critical illness falling in the age bracket of 2 ½ – 18 years age.
The audiences were invited to post a picture of themselves wearing the iconic mickey mouse ears using the hashtag #ShareYourEars. For every post, Disney donated 5$ to the foundation.
The campaign touched the hearts of the audiences since it was for a noble cause and turned super successful. A wide range of audiences, including celebrities, actively participated in the campaign, and Disney raised 1M$ which was later doubled to 2M$, and donated to the foundation.
The campaign teaches brands to have an emotional connection with the audience. The audiences will participate when their emotions are evoked!
Summing It Up
Hashtag Campaigns can prove extremely beneficial and help the brands upscale their social media presence, visibility, user engagement, and ultimately conversions and sales.
The above examples signify that a well-planned campaign can significantly increase your relationship with your audience. If you connect well with your audience and have a purpose behind the hashtag campaign, you most likely will reap the benefits!
