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HomeTechAT&T Is Raising the Rates for Its Older Unlimited Elite Plans

AT&T Is Raising the Rates for Its Older Unlimited Elite Plans


AT&T is elevating the charges for its older Limitless Elite plans. In an electronic mail despatched out to prospects on Wednesday, the provider says that “beginning with the August invoice cycle” the worth of the plan will enhance by $2.50 per line, per 30 days. The worth hike was additionally detailed in an accompanying support page

Previously AT&T’s prime limitless plan, the Limitless Elite possibility supplied HBO Max (now simply Max) and 40GB of hotspot knowledge along with limitless discuss, textual content and knowledge within the US, Mexico, Canada and 19 Latin American international locations. It was discontinued final yr and changed with Limitless Premium, which dropped the bundled HBO Max however added 10GB extra of hotspot knowledge. 

It was not instantly clear if Max’s worth will increase earlier this yr performed a task within the new charge hike or if AT&T deliberate to boost the charges on older plans that equally bundle within the streaming service. 

“We’re dedicated to the relationships we maintain with our prospects and being clear is paramount; all impacted prospects have been notified in mid-June,” an AT&T spokesperson advised CNET. “We would like our prospects to know they’ve choices, and may they select to make a change, we provide different charge plans that will present totally different options that higher swimsuit their wants, together with getting extra cell hotspot knowledge for a similar worth.” 

After retiring the Limitless Elite plan final yr, AT&T reached a brand new settlement with Warner Bros. Discovery final summer season to have the ability to provide HBO Max to AT&T’s wi-fi and web customers. Regardless of the brand new settlement, which talked about how AT&T would have “flexibility in the way it delivers the service to prospects,” AT&T has but so as to add the streaming possibility again to any of its wi-fi plans.  

The rise within the charge plan comes simply days after AT&T started reaching out to prospects to alert them that it will be reducing the low cost it presents customers who pay their payments with bank cards on automated funds.

Replace on July 26, 2023: Added assertion from AT&T.


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