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HomeTechBarney Movie Will Be "Not Odd," Says Mattel CEO

Barney Movie Will Be “Not Odd,” Says Mattel CEO

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Even earlier than the Barbie film turned one of many greatest movies of 2023, it was clear Mattel was going to make use of that as a leaping off level to convey extra of its toys to the silver display. The corporate’s by no means been shy about what toys are getting the film remedy, with probably the most well-known of the bunch being one targeted on Barney the Purple Dinosaur that may star Nope’s Daniel Kaluuya.

Just lately, Mattel CEO Ynon Kreiz touched on that movie, presently titled Barbie & Associates. In an interview with Semafor Business, he mentioned it was “too early” to speak specifics for that movie, however claimed it could be much less existentially meta than Barbie was. “It won’t be an odd film,” he mentioned. “I can inform you we’re taking a recent strategy that will likely be enjoyable, entertaining and culturally oriented.”

Kreiz’s feedback on Barney & Associates conflict with ones beforehand made by Mattel Movies’ Kevin McKeon. Again in July, the chief claimed to The Wrap this film would “lean into the millennial angst” of the property, calling it “actually a play for adults. Not that it’s R-rated, however it’ll deal with among the trials and tribulations of being thirtysomething, rising up with Barney — simply the extent of disenchantment throughout the technology.” That very same month, fellow government Robbie Brenner described it as being akin to Being John Malkovich or Adaptation—”Any film that has Barney shouldn’t be definitely going to be easy,” she advised Selection. “We’re not making Ted.”

No matter Mattel finally ends up doing with that Barney film, McKeon does have a degree in highlighting the oddness of rising up with the dinosaur. As highlighted within the 2022 documentary I Love You, You Hate Me, there was a time period within the early 2000s the place teenagers and adults genuinely hated the character, with the previous making up songs about killing him and the latter sending loss of life threats to these concerned with the present. The film might not absolutely handle that type of overblown ugliness, however it wouldn’t be shocking if that have been acknowledged in some style.

After all, all of this depends upon the precise Barney & Associates film getting made and launched, and we’ll see how that goes.

[through Deadline]


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