Are you a grocery store owner looking for methods to expand your business through a mobile app? In this article, we will be talking about the benefits of grocery apps for grocery stores, and how businesses can increase their sales and profits using a simple mobile app.
According to research, more than 30 million consumers prefer to shop using their mobile phones rather than going to stores physically for grocery shopping.
In recent years, there has been a major increase in the demand for custom food and grocery app development, especially since the onset of the pandemic. Grocery apps are slowly changing the whole landscape of the whole retail industry by transforming the consumer behavior and the demand for goods and services.
Today, we will be talking about the different types of benefits that grocery delivery apps offer to grocery businesses and how these businesses can expand their reach with the help of them.
Important Statistics Related To Online Grocery Shopping
Let’s look at some of the important stats related to online grocery shopping:
- By 2022, it is expected that 70% of US shoppers would be buying groceries online.
- 47% millennials, 31% GenX, 19% baby boomers, and 3% others purchase groceries online.
- By 2023, digital grocery sales in the US will reach $59.5 billion.
- 22% of consumers said they shop for groceries online at least once a week.
- According to Business insider, 10% of US consumers do their grocery shopping online everyday.
- The grocery delivery sales are expected to hit 29.7 billion U.S. dollars by 2021.
Why is the usage of Grocery Apps growing?
It is expected that grocery app solutions are going to further increase in the coming years because they provide retailers the opportunity to increase their business and reach through occasionally offering discounts and attractive deals to consumers on products, which the customers can enjoy.
Also, the expansion of the working class means less time and energy for people to go out and shop for groceries. Since people are getting busier and busier by day, they prefer to shop for groceries from the comfort of their homes, and use their free time for doing other stuff.
Other than this, as far as grocery businesses themselves are concerned, thesy can help increase their revenues, boost sales, and increase their customer reach through developing grocery apps It also helps them eliminate the need for extra staff to be hired for physical retail.
All of this, together with the fact that mobile usage is only expected to increase in the future, we can naturally expect an increase in the usage for grocery and food apps.
Benefits Of On-Demand Grocery Delivery App For Grocery Stores
Grocery apps can be very beneficial for both; businesses and consumers. Let’s have a look at the benefits of on-demand grocery delivery apps for grocery stores.
1. Order And Inventory Management
Grocery apps feature an admin panel that allow grocery app owners to access the information regarding the inventory from their phones and computers. Allowing them to easily control and manage the inventory just with a few clicks on their phones.
Other than this, they can also turn on notifications regarding the amount of product stocks available. Also allowing grocery app owners to manage their past, present and future stocks whenever required.
2. Enhanced Convenience
The most essential thing that retailers can provide to their customers is convenience. While visiting grocery stores physically, people need to wait in lines, drag their grocery trolleys, search for goods in the store, and then pay for the purchased goods.
This not only requires the grocery business to hire numerous employees but also leads to additional costs such as the store’s maintenance, electricity bill, and more. Grocery & food delivery app development services not only help cut down on the extra costs but also make it easier for customers to shop for groceries and get them delivered to their place within an hour or two.
3. Enhancing Customer Loyalty By Offering Loyalty Program
Customer loyalty matters a lot for the success of any business. However, building and maintaining customer loyalty is not an easy task.
One of the biggest benefits that grocery app development provides is that it allows grocery store owners to create loyalty programs that can help increase customer retention rate and also attract new customers. One of the most common methods of increasing loyalty is by offering a highly-intuitive and personalized user experience.
4. Data collection
Customer data holds a lot of significance for retailers. It provides analysis and insights about the needs and preferences of consumers, their spending behaviour, and the type of products that are in demand. Grocery app development solutions enable retailers to collect and analyze this data.
The information that is collected usually comprises of; sought-after goods, customer preferences and expectations, widely used payment methods, reviews and more. The data collected can be used to enhance the experience of customers, increase profits, and much more.
5. Enhancing Customer Loyalty by offering Loyalty Program
Customer Loyalty can help businesses flourish. However, it can take brands years to build a strong base of loyal customers.
One of the main reasons so many grocery businesses are developing a grocery app for their service is to use customer loyalty programs which can help retain existing customers and attract new ones. One of the most primary ways to increase customer loyalty is to offer loyalty points on every purchase that they make. These points can be used to purchase rewards later on.
Food and grocery app development has gained a lot of popularity in the recents year and the benefits of grocery apps for businesses and consumers are immense. In the coming years, we can expect a major increase in grocery app trends.