We decided to create one because everyone enjoys a good SEO checklist. We’ve been optimizing blogs for a long time, and this is a tried and true strategy. This checklist was created for our clients, but due to overwhelming demand, we decided to make it available to the general public as well.
This SEO on-page checklist will not only assist you in optimizing your website’s pages and blogs, but it will also assist you in leveraging search engines to effortlessly obtain organic traffic to your site. So, without further delay, let’s dig in…
In this article, we are going to discuss eight SEO practices for on-page optimization.
1. Title Tags
Optimizing your website title tag is one of the most important parts of on-page search engine optimization. Assuming you haven’t already done so, you should do so with the help of a good keyword tool if you haven’t already.
The title tag, also known as the Meta Title tag, tells search engines what the page is about and whether it’s suited for that keyword or keyword term. The title tag for each page should be unique. When a user searches for a specific keyword, search engines such as Google highlight it and display it in the SERP rankings. This increases the number of people who see your ad and the number of people who click on it.
2. Meta Description
Meta descriptions are no more important as they used to be. They do, however, assist users in deciding whether or not to visit the site. Keywords should be used sparingly in meta descriptions, but they should also create a compelling reason for a user to click on them.
When the user searches for a website the SERPs highlight the keywords, similar to title tags, boosting the likelihood of the user clicking through to your website. Even the best SEO gurus would advise you to use suitable MTs and MDs.
3. Add Proper Keywords
The content of your website is its bread and butter. The Google Panda adjustments have made it more crucial to have unique and valuable content. You risk being penalized by Google and having your search rankings suffer if you have multiple pages of the same material (or if your content is on other people’s websites).
Keep your material unique, fresh, and optimized if you want to keep Google happy. Top website development companies while developing websites keep in mind to add proper keywords in the content to boost their websites.
4. Proper Use of Heading Tags
A header tag, also known as an H1 tag, is similar to the subject line on your website. You can only use your keyword phrase once in the H1 tag. Use a term that is related to your content. You can also use H2 tags (second header) if there are numerous LSI keywords, and so on.
5. Internal Page Linking With Anchor Text
Internal linking is a term used to describe a link on a blog that goes to another page on the same website. Internal linking is important since it reinforces the keywords for those sites internally, allows visitors (and search engine robots) to access the site, and alerts search engines that the page is relevant to that keyword term.
6. Alt Tags and File Names
The image’s name is referred to as the alt tag. For all files, alt tags should be used. Not only are alt tags good for search engines, but they’re also good for usability. Anyone who utilizes a screen reader will be able to hear the image.
Try to incorporate your keyword phrase in the name of your image if at all feasible, but don’t go crazy. Image filenames should also be search engine friendly. Image searches are significantly more prevalent than previously imagined, therefore traffic from them can help your landing pages convert.
7. Easy to Read Content
Although this isn’t a major ranking element, it will make it easier for your users to scan your material and identify the keywords they’re looking for. To notify search engines of what is important on the website, use bolding and bullet points to differentiate words in the content. Don’t go overboard, or your website will become cluttered and the customer will become irritated.
8. Meta Keywords
Meta keywords were popular back in the day. You may skip this step because Google (or any other search engine for that matter) no longer gives meta keywords any weight.
If you want to improve your website’s chances of appearing in search results, on-page SEO is critical.
Regularly optimizing for on-site characteristics can help you boost your rankings, visitors, and conversions.
If you want to hire an SEO company for your website or one of the top website development companies. You can easily visit distinguished.io to hire one according to your business needs and budget.