The scope of digital marketing in the present day is marketing is huge. It won’t be wrong to say that a company that wants to attract millions of customers cannot survive without using Digital Marketing. Now as far as new digital marketers are considered, it often becomes difficult for them to identify the best platforms they can use for the purpose of Digital Marketing.
There are not one but many Digital Marketing platforms available for the companies. However, not all of them offer a similar reach and growth. Also, it depends a lot on a company’s motives and goals. A Digital Marketing platform depends on the type of products or services a company is offering to its customers. Hence, selecting the right Digital Marketing platform is an essential task. For that purpose, we have come up with five such digital marketing platforms that you must learn and use.
5 Popular Digital Marketing Platforms
Search Engine Optimization (SEO)
Though Search Engine Optimization is not a Digital Marketing platform, understanding it could help a lot to digital marketers. Search Engine Optimization could also be referred as the core of Digital Marketing. It includes keywords, ranking, backlinks, algorithms, and various other terminologies that are important in the Digital Marketing world. A person who knows about SEO knows how things work in Digital Marketing. He understands what the consumers expect from a company. He can also make out opportunities and threats to the companies. If you have any social media application include Facebook App, Instagram App, Connect App, or others, you must have seen many advertisements. These ads are nothing but social media campaigns. To make a campaign successful, a digital marketer must make use of all kinds of SEO strategies as they help in creating a unique and effective ad campaign.
Irrespective of its nature and size, every Digital Marketing agency must have a deep knowledge of SEO Crawling tools. These tools help the companies to search and understand their potential competitors in the market. With these tools, companies can easily discover SEO issue with the client websites that further helps them to create effective backlinks to drive organic traffic. You will various SEO Crawler tools in the market. These include Moz, SEMRush, etc. Even if you are not a tech-savvy, you can easily learn these tools. Once you are comfortable using these tools, there is hardly anything that you and your company cannot achieve.
If you are learning SEO, it is better to also learn about Google Ads. Using both of them for digital marketing purposes gives out amazing result. Creating a Google Ad campaign for your product is a good thing. Having knowledge in both SEO and Google Ads makes you undefeatable in the Digital Marketing world. Once you become a Google Ad expert, you can search for campaigns and run them as per your command. Creating app promotions, video campaigns, etc. are among a few thing that you automatically learn once you become a Google Ad expert. Though it is not the best platform of Digital Marketing, it gives you plenty of opportunities. With Google Ads, you can target a specific group of audience. It could be based on different factors including demography, browsing behavior, etc.
Social Media Applications
Now as we are discussing about Social Media applications, we can refer to as the one of the best platforms for Digital Marketing. Social Media applications are making wonders in every field. Whether we talk about entertaining people, helping businesses, or educating students, social media applications perform different functions. As mentioned above, SEO tools if used with these applications can result in wonders. In social media applications, companies run ad campaigns, these campaigns are targeted towards a specific set of individuals known as the target audience. These people are the ones who are most interested in the product or service being offered to them. Hence using digital marketing strategies through these applications could be of great help.
Email Marketing Tools
Email Marketing is an important activity not just for large enterprises but also for small-scale businesses. Sending emails to potential customers, replying to the queries, and creating a campaign through emails come under email marketing. Learning the ways of email marketing allows digital marketers to initiate an automated platform where things could be done in a much more effective manner. Thus, email marketing is the best way to plan things when it comes to using Digital Marketing.
In this article, we have covered major points related to the different kinds of digital marketing platforms. All these platforms are created only for the purpose of benefiting companies and customers. While companies use them to promote their goods and services, customers can use their benefits to select the product or service that suits all their needs.